March 21st, 2011
The final installment of this series by DuVall Designs in Phoenix, Arizona, will cover getting your website launched well with effective website marketing. Most small business owners view marketing their business and business website as an overwhelming, expensive, complicated undertaking. But it does not have to be. With a little guidance about where to look and what to avoid, the process of website marketing can be easily tackled.
The first thought to keep in mind is that marketing is never finished, but rather it is an on-going process. Try to budget a little time each week for online website marketing activities. One best practice: set a timer and work for exactly one hour. The timer will help keep you focused and will curb any tendency to stray off and browse. During that hour each week, focus on these types of activities:
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January 24th, 2011
The many facets of search engine optimization, also known as SEO, is sixth in the series by DuVall Designs in Phoenix, Arizona, that provides a look at the details of web design that all business owners must face. Search engine optimization means to set up your website to maximize the chances that your web address will return highly when anyone searches for your product or service by typing key words into a search engine.
SEO Keywords
Earlier in this series, installment #3 Choosing Key Words, we looked at how appropriate choice of key words and keyword placement would help boost overall SEO efforts. As your website is being designed and constructed, it is time to discuss SEO with your website designer or website developer. There are more types of SEO than can be covered in this article, with more techniques being developed every day. But there are a reliable set of basics that should be addressed.
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December 16th, 2010
DuVall Designs in Phoenix, Arizona, is providing a look at the details of web design that all business owners must face. This fifth in the series discusses finding the right web designer or web developer to help bring your website project to the internet.
Most business owners will use the terms website designer and website developer interchangeably, though there are some differences. Typically a website designer focuses more on the structure or plan, flow of information and user experience of the web design, whereas a website developer will contribute the programming and construction that keeps the entire website working seamlessly and effectively. In today’s market it is common to expect both of these skills from a single website company – particularly if the website company employs a staff or team of people – and this article will use the terms interchangeably.
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November 24th, 2010
In the fourth installment to the series that outlines the steps of the website development process, DuVall Designs in Phoenix, Arizona, is providing a look at the details of web design that all business owners must face.
With the keywords and key phrases chosen, it is time to focus on your content. Copywriting for the web is a unique type of writing. There are a few basic considerations that will not only get your information up on the website, but also help your website designer create pleasing pages and search engine optimization.
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October 27th, 2010
The third in the series to help visitors better navigate the details of the website development process, DuVall Designs in Phoenix, Arizona, is providing a look at the details of web design that all business owners must face.
As you begin to work on the content of your website – what products you will sell or what information is available – it is important to consider how your potential customers will find you. Most of your web traffic will come from search engines. It is therefore truly important to use the same words that your visitors will use in a search, and to use those key words as often as reasonably possible on your site.
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October 2nd, 2010
The second in the series to help visitors better understand the website development process, DuVall Designs from Phoenix, Arizona, is providing a look at the variety of topics new business owners must face.
Most of us consider “budget” to be a dirty word. But with website development, determining your budget will be one of the most important decisions you make. You can find website designers that offer website creation costing anywhere from $500 to $500,000. Chances are good that you do not want or need either of those two extremes. So determining what you WILL need is important.
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September 7th, 2010
Website designers often encounter business owners that know they need to have website development, but who truly do not understand exactly what that means. To help visitors better understand the process, DuVall Designs from Phoenix, Arizona, is providing a series of blog posts that deal with the variety of topics new business owners must face. When undertaking new website creation, it is important to consider everything from the domain name and project budget, to marketing and potential key word choices, to work flow, website design, search engine optimization, user experience, and website content that leads to sales conversions. This article is first in the series, and outlines the strategies for choosing an effective domain name with keywords that signal exactly what your business offers.
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July 1st, 2010
Most of time these two terms – webmaster service and website maintenance – are interchangeable. Though there may be true technical differences, most folks use either term to describe an outsourced website support service. To small businesses, the advantages of outsourcing quickly add up to dollars and sense for your bottom line.
After Website Development there is On-going Website Maintenance
Once a reputable professional website developer has completed your website and published it on the internet, needs for website maintenance will vary by type of site. Many smaller sites with just a few pages will have minimal need for support, where complex content management system sites (CMS), websites with heavy reliance on Flash applications, or busy online shopping carts may require several hours of attention each week. Most average small business websites will probably fall somewhere in the middle, needing a handful of support hours each month.
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May 29th, 2010
Search engine optimization for your website is essential to helping potential customers find your business. But it is only about half the battle. With some further time spent promoting your website in other areas, most businesses will help increase their traffic even further. This is a great boost to the professional web development and SEO services you already have in place.
Write Blogs
Adding regular blogs that contain SEO key words can help keep your content fresh with search engines. Regular posts will not only provide more content to be indexed, but will also allow you to include new key words beyond your original optimization. Keep the blog content focused on helpful hints or industry news that your visitors want to know. The more you offer, the more often they will return.
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May 7th, 2010
It is becoming common to build new websites on a Content Management System (CMS) platform. Simply put, that means that a website is put together using modules and components that all work smoothly as one whole, rather than custom web design that is completely coded by hand. In addition to standardizing development, a CMS site simplifies the updating of content and often allows for the website owner to make changes without any programming experience or in-depth technical knowledge.
WordPress Websites
Of the CMS platforms available, WordPress offers the widest flexibility, reliability, and ease of use. It provides a framework for a wide array of variables and allows developers to build in the exact capabilities that are needed by each client. The core code is light and fast, and the design can be extended infinitely.
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