In the fourth installment to the series that outlines the steps of the website development process, DuVall Designs in Phoenix, Arizona, is providing a look at the details of web design that all business owners must face. 

With the keywords and key phrases chosen, it is time to focus on your content.  Copywriting for the web is a unique type of writing.  There are a few basic considerations that will not only get your information up on the website, but also help your website designer create pleasing pages and search engine optimization.

Most website developers will ask you to write, edit and proof your content in a word processor before it is submitted to the website company.  This allows you plenty of time to perfect your message and prevents having to make minor changes once the content has been published to the site.  Plan to include information that covers:

  • Company
  • Products and services
  • Special topics of interest
  • Store policies
  • Privacy policies

During the copywriting process, keep these website content guidelines in mind:

  • Aim for about 300-700 words per web page.  That volume seems to be best when search engines apply their algorithms during indexing.
  • Repeat 5-7 keywords several times each, making sure that the content is relevant to your website.  Human visitors want the text to make sense when read.
  • Keep the paragraphs short, no more than 3-5 sentences.  Leave plenty of white space between and around the paragraphs.

For some reason, many business owners find creating the website content to be one of the most daunting tasks in website development.  Fortunately, this is an easy step to delegate to an independent contractor and well worth the added cost.  Many website designers have a skilled writer available for your project.  If they do not, be sure to seek out the services of an experienced website content writer or copywriter to ensure that your website takes full advantage of the content for both human visitors and search engines.

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