What is a Responsive Website?
A responsive website will clearly display graphics and content regardless of the device’s screen resolution. No matter what device is used to view and interact with your website, the visitor experience should remain high quality with all elements relatively in the same position. User experience should be essentially the same when accessed from any type of device.
A website developed responsively has the ability to adapt its features and content to whatever device is used for viewing. This is the best approach for any website that attracts visitors from today’s media-savvy generations. People simply expect to able to access the website from any device. Visitors using a NON responsive website will likely become frustrated and move on to a competitor’s site which is compatible for their device.
If you are developing a new business website, you certainly want to start with a responsive website. If you already have a website, it makes sense to look into responsiveness in the very near future. Responsive websites allow growth through visitors using any type of device.
Non-Responsive Websites force you to ZOOM into a particular section of the screen to accurately view the information.
Text, graphics and logos are all in large format and readable. Users do not have to ZOOM in to view your information.