The ABCs of Building a Website – Online Marketing

The final installment of this series by DuVall Designs in Phoenix, Arizona, will cover getting your website launched well with effective website marketing. Most small business owners view marketing their business and business website as an overwhelming, expensive, complicated undertaking. But it does not have to be. With a little guidance about where to look and what to avoid, the process of website marketing can be easily tackled.

The first thought to keep in mind is that marketing is never finished, but rather it is an on-going process. Try to budget a little time each week for online website marketing activities. One best practice: set a timer and work for exactly one hour. The timer will help keep you focused and will curb any tendency to stray off and browse. During that hour each week, focus on these types of activities:

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The ABCs of Building a Website – Website Design

DuVall Designs in Phoenix, Arizona, is providing a look at the details of web design that all business owners must face.  This fifth in the series discusses finding the right web designer or web developer to help bring your website project to the internet.

Most business owners will use the terms website designer and website developer interchangeably, though there are some differences.  Typically a website designer focuses more on the structure or plan, flow of information and user experience of the web design, whereas a website developer will contribute the programming and construction that keeps the entire website working seamlessly and effectively.  In today’s market it is common to expect both of these skills from a single website company – particularly if the website company employs a staff or team of people – and this article will use the terms interchangeably.

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The ABCs of Building a Website – Website Content

In the fourth installment to the series that outlines the steps of the website development process, DuVall Designs in Phoenix, Arizona, is providing a look at the details of web design that all business owners must face. 

With the keywords and key phrases chosen, it is time to focus on your content.  Copywriting for the web is a unique type of writing.  There are a few basic considerations that will not only get your information up on the website, but also help your website designer create pleasing pages and search engine optimization.

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The ABCs of Building a Website – Choosing Key Words

The third in the series to help visitors better navigate the details of the website development process, DuVall Designs in Phoenix, Arizona, is providing a look at the details of web design that all business owners must face. 

As you begin to work on the content of your website – what products you will sell or what information is available – it is important to consider how your potential customers will find you.  Most of your web traffic will come from search engines.  It is therefore truly important to use the same words that your visitors will use in a search, and to use those key words as often as reasonably possible on your site.

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