When you are ready to develop a website, there are plenty of web developers to choose from in the Phoenix area offering a wide range of products and prices. Some customers will automatically choose the lowest price and some will choose the fanciest name. But with website development, what really matters are the company’s adaptability to your needs and a solid reputation with its clients. Investing some time up front to choose the right web site developer is probably the most important step you can take.
There are some big details in web development that will probably be the same across most companies you talk to, such as choice of layout and navigation options. But as with many projects, some of the most important details are also small details. For a successful finished project that looks great and functions for years to come or can easily be updated as needed, these small details are critical.
Architecture sounds like an intimidating word, and many businesses seeking a website might stop right there. But the term applied to web sites simply means to give thought to the structure of pages before the development begins. There is a balance to be achieved between visual appeal, ease of use, and search engine optimization. An experienced Phoenix SEO company will understand that balance and help guide you to the best architecture choice.
Too Flat or Too Deep
Think of your website architecture as one those old fashion steel climbing structures – monkey bars, if you will – found on older playgrounds. If the structure is too flat, maybe only one or two levels, it is uninteresting and will not hold the attention of your visitors for very long. But if the structure is too deep with too many levels, the experience can be confusing, even daunting. Visitors will make a quick exit if they cannot easily find the information they want. Search engines, too, can have difficulty indexing the entire site in one pass if the architecture is too convoluted.