Most of time these two terms – webmaster service and website maintenance – are interchangeable. Though there may be true technical differences, most folks use either term to describe an outsourced website support service. To small businesses, the advantages of outsourcing quickly add up to dollars and sense for your bottom line.
After Website Development there is On-going Website Maintenance
Once a reputable professional website developer has completed your website and published it on the internet, needs for website maintenance will vary by type of site. Many smaller sites with just a few pages will have minimal need for support, where complex content management system sites (CMS), websites with heavy reliance on Flash applications, or busy online shopping carts may require several hours of attention each week. Most average small business websites will probably fall somewhere in the middle, needing a handful of support hours each month.
Search engine optimization for your website is essential to helping potential customers find your business. But it is only about half the battle. With some further time spent promoting your website in other areas, most businesses will help increase their traffic even further. This is a great boost to the professional web development and SEO services you already have in place.
Adding regular blogs that contain SEO key words can help keep your content fresh with search engines. Regular posts will not only provide more content to be indexed, but will also allow you to include new key words beyond your original optimization. Keep the blog content focused on helpful hints or industry news that your visitors want to know. The more you offer, the more often they will return.
It is becoming common to build new websites on a Content Management System (CMS) platform. Simply put, that means that a website is put together using modules and components that all work smoothly as one whole, rather than custom web design that is completely coded by hand. In addition to standardizing development, a CMS site simplifies the updating of content and often allows for the website owner to make changes without any programming experience or in-depth technical knowledge.
Of the CMS platforms available, WordPress offers the widest flexibility, reliability, and ease of use. It provides a framework for a wide array of variables and allows developers to build in the exact capabilities that are needed by each client. The core code is light and fast, and the design can be extended infinitely.