Use a Child Theme for your WordPress Website

Working with Child ThemesWordPress Security is important now more than ever. To help with vulnerabilities, it is extremely important to update your WordPress Theme on a month to month basis. One problem many inexperienced designers run into is at the time they update a theme, most of their work will be overwritten and they will have to re-upload their files to maintain their changes. Child themes will solve this issue and creating one is a very simple task. Developing a child theme will allow you to customize your theme of choice without disrupting the core foundation of the theme. This will allow updates or additions to occur without overwriting your file and page changes and styling.

How do you create a Child theme for WordPress?

Before adding a child theme you will need to activate your preferred theme. Once activated, create a folder on your computer and name it as a child theme to your primary theme. Create a style.css file within this folder and add the following:

Theme Name: Your Child Theme’s Name
Description: This is the Child Theme of Primary Theme’s Name
Author: Primary Theme’s Author
Author URI: Primary Theme’s developer link
Template: Primary Theme’s Name

Once this folder is created and the stylesheet is setup you will need to activate this child theme. Once activated, your WordPress Website will run off of both your child theme and primary themes core. Within the stylesheet you can either add new styles or make changes to existing styles located under the primary themes stylesheet. To force override simply add “!important;” after each class call. This will ensure the style will be used oppose to the primary themes stylesheet.

For example, say you have an h1 style located on your Primary Style sheet:

h1 {

In order to change the styling, open up your child theme’s CSS file and simply add and change the style:


h1 {

Please note the “!important” comment after the style calls. This will designate importance level over the primary themes stylesheet.

You can also use a child theme for raw plugin or template php files. For example, say you wish to remove the pagination to your single.php theme file. If you copy and paste this file into your child theme folder, your theme will run off of this file instead of the primary themes file. Any adjustments made here will override the main themes template file.

As you will see, making modifications within your child theme will allow you to make adjustments to files and still allow you to update your theme. This is a great way to keep things organized and maintain your primary themes core functions.

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DuVall Designs Recommends Yoast for WordPress SEO

A clean and organized website is essential to your website’s success. Having a search engine friendly website provides a strong foundation for future marketing efforts. With over 1 million downloads, Yoast and All in one SEO are by far the most commonly used plugins for SEO. Although we’ve had great success with All in one SEO, Yoast’s recent improvements now provide a highly robust application allowing webmasters or savvy clients the ability to maximize their search rankings. Out of the box, Yoast will provide you with the basic tools needed to create a highly optimized website. We recommend purchasing the PRO version for additional features such as the redirect tool and monitoring multiple keyword analysis are well worth the price. They also offer 6 months of support after purchase.


Case Study: SEO for Appliance Repair in Phoenix

DuVall Designs has worked with Hillside Appliance Repair Service in Phoenix and Scottsdale, Arizona, to provide search engine optimization – SEO – services that will raise the ranking of the locally-owned business on search engines.


The ABCs of Building a Website – Online Marketing

The final installment of this series by DuVall Designs in Phoenix, Arizona, will cover getting your website launched well with effective website marketing. Most small business owners view marketing their business and business website as an overwhelming, expensive, complicated undertaking. But it does not have to be. With a little guidance about where to look and what to avoid, the process of website marketing can be easily tackled.

The first thought to keep in mind is that marketing is never finished, but rather it is an on-going process. Try to budget a little time each week for online website marketing activities. One best practice: set a timer and work for exactly one hour. The timer will help keep you focused and will curb any tendency to stray off and browse. During that hour each week, focus on these types of activities:


The ABCs of Building a Website – Search Engine Optimization

The many facets of search engine optimization, also known as SEO, is sixth in the series by DuVall Designs in Phoenix, Arizona, that provides a look at the details of web design that all business owners must face.  Search engine optimization means to set up your website to maximize the chances that your web address will return highly when anyone searches for your product or service by typing key words into a search engine.

SEO Keywords
Earlier in this series, installment #3 Choosing Key Words, we looked at how appropriate choice of key words and keyword placement would help boost overall SEO efforts.  As your website is being designed and constructed, it is time to discuss SEO with your website designer or website developer.  There are more types of SEO than can be covered in this article, with more techniques being developed every day.  But there are a reliable set of basics that should be addressed.


The ABCs of Building a Website – Website Design

DuVall Designs in Phoenix, Arizona, is providing a look at the details of web design that all business owners must face.  This fifth in the series discusses finding the right web designer or web developer to help bring your website project to the internet.

Most business owners will use the terms website designer and website developer interchangeably, though there are some differences.  Typically a website designer focuses more on the structure or plan, flow of information and user experience of the web design, whereas a website developer will contribute the programming and construction that keeps the entire website working seamlessly and effectively.  In today’s market it is common to expect both of these skills from a single website company – particularly if the website company employs a staff or team of people – and this article will use the terms interchangeably.